Samsung UA60JU7000 60

Sony FWD65A9F 65" 4K OLED UHD Master Series Television

Samsung UA60JU7000 60

Sony FWD55A9F 55" 4K OLED UHD Master Series Television

Samsung UA60JU7000 60

Sony FWD55A8F 55" 4K OLED UHD Television

Sony FWD65A9F 65" 4K OLED UHD Master Series Television

Sony FWD65A9F 65" 4K OLED UHD Master Series Television - 3 Year Sony Warranty when Purchased from Life Style Store
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Sony is one of the world’s leading entertainment organisations, with a host of exciting products and content properties across consumer electronics, computing, cameras, film, music, video, gaming and telecommunications.
With a wide range of products across three main segments, consumer products, broadcast & professional and information technology products, Sony has become a leading electronics company in Australia with audio, video, communications and information technology products for the consumer and professional markets.

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• Life Style Store is an Authorised Dealer for Sony Products.

• Life Style Store have fully trained Sales & Installation staff who can support you with the set-up and/or installation of your new Sony purchase.

• At Life Style Store we do not sell grey or parallel imported products.

• This product meets Australian Manufacturer’s Warranty requirements.

• Life Style Store pride ourselves on providing you with the right product to suit your needs and with the after-sales service to support it. 

Designing televisions that faithfully convey the creator's intent is Sony's passion. Sony MASTER Series TVs meet the strict criteria of their top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home. 


  • OLED delivers unprecedented black, contrast and colour
  • Pixel Contrast Booster™ optimises colour for extraordinary contrast
  • Picture Processor X1™ Ultimate for unparalleled realism
  • Acoustic Surface Audio+™ technology provides multi-dimensional sound

Bringing the creator's intent to life

For over fifty years, Sony have been pushing the limits of TV picture quality. Now their expertise mastering content creation with filmmakers and perfecting screens that replicate the creator’s intent has come together in the illustrious MASTER Series TVs.

Cinema comes home

Producing films and developing professional filmmaking equipment has made Sony a pioneer of the movies, and they’ve also developed TVs for a theatre-like experience at home. Sony's goal is to create a TV ultimate concept that faithfully conveys the creators’ full intent. 

Reproducing every emotion

Sony aim for TV picture quality with the brightness to illuminate every detail, darkness deep enough to engulf viewers and colours beautiful enough to captivate hearts. Every emotion is reproduced for ultimate realism.

Challenging the creators

Sony are challenging creators to take full advantage of the technology and explore their creativity. Now filmmakers can develop new cinematic ideas and see them perfectly reproduced in the home.

Every original thought, authentically reproduced

Moving from film to TV requires content to be digitally compressed, which affects picture quality. In developing MASTER Series TVs, Sony wanted to recapture the creator’s perfectly finished image as a digital signal while minimising deterioration. This was a tough challenge requiring a supreme new processor. 

The challenge of conversion

What the creator sees during shooting is encoded before transmission to the television, then decoded and converted so it can be displayed on the panel. The Sony Picture Processor X1™ Ultimate minimises image deterioration during this process.

Processing signals at ultra-high bit rates

While developing Picture Processor X1™ Ultimate, Sony followed a ‘not one bit lost’ philosophy. Signals are processed at ultra-high bit rates, then restored to their original quality. 

Fine-tuning signals for specific panels

The Picture Processor X1™ Ultimate recognises differences in characteristics between panels and types of panels, then adjusts the signal accordingly - Sony's most advanced fine-tuning ever. 

Incorporating the finest components

High precision components in the signal processor help preserve detail across the whole image for TV ultimate realism and visual expression. 

Sony professionals, from lens to living room

Back in 2000, teh Sony TV team began collaborating with Sony Pictures Entertainment on Cinema Mode, the first TV picture quality feature developed for a home theatre experience. Since then, they have been working together to standardise new formats such as 4K and HDR, taking movies in the home closer than ever to the creator’s intent.

OLED - A perfect fusion of sound and picture

One innovation used in cinema is "screen speaker", where sound comes directly from the screen surface. Instead of separating image and sound as screen size increases, "screen speaker" brings images and sound together for a truly immersive experience. The picture quality of the MASTER Series A9F conveys the creators intent, while its Acoustic Surface Audio+™ technology perfectly replicates "screen speaker", bringing pictures and sound together in harmony for a cinematic viewing experience at home.

LCD - Beautiful images from any angle

As LCD screen size increases, two characteristics become prominent: an after-image effect when objects move quickly, and a loss of colour fidelity when viewing at an angle. Both of these issues have been solved with the MASTER Series Z9F, which conveys the creators intent using new technologies so images stay beautiful, even on large screens. 

Toward home-viewing innovation. The Sony ecosystem and Netflix.

With the advances in technology in recent years, the power of television to  express the visions and inspirations of creators is better than ever. As a result, viewers can experience a vast array of entertainment filled with excitement and compelling imagery in their own homes. For many years, Sony and Netflix have been pioneering the industry and shaping the future of television, working directly with creators to bring their stories to entertainment lovers around the world. By delivering cutting edge technology like 4K and HDR, consumers can now get a cinema quality experience in the comfort of their living rooms.

Netflix Calibrated Mode

In addition, Netflix has been actively investing in the production of original programming using the latest video image standards, and has developed Netflix Calibrated Mode in conjunction with Sony to ensure picture quality preservation. This mode was specially developed to reproduce the same picture quality as a studio evaluation master for television in order to preserve the filmmaker’s vision and intent. Netflix and Sony have mastered colour, contrast and motion in the living room with Netflix Calibrated Mode so you can enjoy entertainment the way the creators intended. 

Entertainment as it was meant to be

Netflix Calibrated Mode ensures the viewer has the option to watch series, films, documentaries and other types of stories in the way it was originally created and intended to be seen

Studio standard TV 

Promising picture quality approaching that of a master monitor used for standard reference in motion picture production studios, MASTER Series is capable of presenting TV-first entertainment in its ideal state. 

Cinema thrills at home

Entertainment enthusiasts can now enjoy this experience right at home as MASTER Series, together with Netflix Calibrated Mode, faithfully reproduces the visuals that bring storytelling to vivid life.

Mastering calibration, the key to flawless colours

What attracts people to a motion picture? There are many elements that go into the creative process such as scripts, scene blocking, editing and colour grading. The creator’s story comes to life when these elements are faithfully reproduced on a TV screen for an immersive, emotional visual experience. Precise colour reproduction is the key, revealing the facial features of actors veiled in shadow, subtle details in a spontaneous flash, and fine gradations from dark to light. The MASTER Series is precisely calibrated at the factory for white balance and uniformity to meet the needs of professional creators and ensure consistently high performance.

Preserving the passion of the creators

To address colour variations from the production process, the MASTER Series is ready to use Portrait Displays’ high-performance CalMAN® auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity colour reproduction that's true to the original TV signal and can even adapt to the subtlest changes in colour that may occur over time. The MASTER Series is CalMAN® ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade colour calibrated accuracy in the home. 

Individual objects - analysed and enhanced. Object-based Super Resolution

Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture  of exceptional accuracy and detail.

Making colour and contrast more real. Object-based HDR remaster

With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.

Less banding for a smoother picture. Super Bit Mapping 4K HDR 

There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping 4K HDR reveals them all. It creates smooth, natural 4K TV picture quality as you watch, without the “banding” that can occur on other TVs.

See more detail with databases for noise reduction and upscaling. Dual database processing.

One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.

The power to enhance every picture

It’s the knowledge from filming and developing blockbuster movies and TV shows that makes our legendary 4K X-Reality PRO & X-Reality PRO chips so special. Patterns in each scene are analysed and enhanced by unique databases, finding the most accurate hue, saturation and brightness for incredible 4K TV resolution.

Millions of OLEDs, individually controlled

This screen has millions of self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you'll see more accurate detail, colour and shades in every scene with OLED technology.

A wider, more natural spectrum of colour. Pixel Contrast Booster™

Our original panel controller for OLED maximises dynamic range by widening the area of colour reproduction at high brightness. Pictures are enhanced with extra detail and texture.

Beautiful colours from all sides. X-Wide Angle

Watching TV from the sides is now as satisfying as from the center. Sony's original optical design to control the light from backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching.

Capturing the full range of dark and light

By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO™ reveals a brightness range several times that of a conventional LED-backlit TV. It enhances any source to near HDR quality with a wider range of brightness.

Making fast-moving scenes bright and clear

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.

A new viewing experience. HDR technology

High Dynamic Range (HDR) enhances the dynamic range of a picture, increasing the contrast between the brightest whites and darkest blacks. Every pixel is made more accurate, regardless of resolution, bringing scenes to life with greater detail. Movies and TV shows in HDR are closer to the original recording and the director’s vision with more brightness, contrast and colour, for a truly lifelike viewing experience.

A wider colour gamut

A TRILUMINOS™ Display excels at reproducing reds, greens and blues – colours that are notoriously difficult for TVs to display accurately. It reproduces the finest colour variations for the best pictures.

Chromecast built-in: Plays nice with your other devices

BRAVIA™ is Chromecast built-in so you can easily cast your favourite entertainment like YouTube™ or Netflix from your personal device on to the stunning BRAVIA™ screen. You can cast from Android™, iOS™, or your laptop. 

Google Play™: A world of content and apps

Discover movies and TV shows, games and much more from Google Play™. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.

Say what you want to see with voice search

Spend less time browsing, and more time watching. Voice search on Android TV™ provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for “romantic comedies” for example, brings up a list of suitable options.

BLUETOOTH® connectivity 

Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.

TV centre speaker mode: The centrepiece of breathtaking sound

Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.

Acoustic Surface Audio+™ technology

Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Three actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience. 

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

Clear Phase for smooth, balanced frequencies

BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

3 Year Sony Warranty when Purchased from Life Style Store

More Information
Short DescriptionSony FWD65A9F 65" 4K OLED UHD Master Series Television - 3 Year Sony Warranty when Purchased from Life Style Store
Product NameSony FWD65A9F 65" 4K OLED UHD Master Series Television
ModelSony FWD55A9F
Screen Size60"
Native Resolution4K (3840 x 2160)
Video ProcessingX1™ Ultimate
TV ProcessorX1™ Processor
3D CompatibilityNo
HDMI Inputs4
USB Inputs2 Inputs
Wireless ConnectivityYes
Height (mm)835
Width (mm)1449
Depth (mm)86
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