Sim Audio was founded in 1980 as Sima Electronics, born of a passion to offer consumers an alternative to mass market audio products. Sima products (as they were then called) quickly gained a reputation for outstanding value for money, and were consequently highly regarded by aficionados and enthusiasts. Although the earliest products were aimed strictly at professionals, the audiophile community rapidly took note of the sonic excellence, and most models of the 1980s were used in home environments. The passion for music, company philosophy and the engineering excellence evident from the company’s early years paved the way for success.
With MOON, you don’t just listen to music, you live it. Feel it. From the first note, the experience transcends. Transforms. There is a newfound level of intimacy between you and the artist. That’s the MOON promise: a privileged access to the intention and the purity of sound. The fingertip on the guitar string, the sharp inhale between two notes, the amplitude and impact of silence. You are front row centre to every sound; every sentiment. MOON takes you to the epicenter and truth of sound – to its very soul.
The same intensity is echoed in each exacting detail of the MOON experience. Perfection is sought, demanded; relentlessly enforced. The MOON trademark obsession-to-detail ensures that your first astoundingly authentic sound experience remains equally powerful with every listen. Every year. Every generation.
We always aim to maintain a large range of products on demonstration in-store. If you would like to audition a specific product, please let us know in advance so that we can confirm it is on demonstration and isn't out on loan with another client. With this notice, we can also have the requested products set-up and ready for you to audition in your preferred combination.