In 1972, NAD (originally an acronym for New Acoustic Dimension) set out to create a new kind of audio company. They were a group of audio-industry veterans: manufacturers, retailers, distributors, and – above all – listeners. Driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry, they wanted to provide what people really wanted instead of what they were being sold.
Sold in over 80 countries, NAD Electronics is renowned worldwide for its range of innovative class-leading audio and video consumer electronics. Every NAD product is designed and manufactured with the determination to put “Music First”, reproducing sound that is authentic, accurate, and detailed. When it comes to performance, NAD emphasises quality over quantity, putting heart and soul into the inside—where it counts. And where you can hear it. NAD believes that the real point of home audio equipment is the enjoyment of involving, lifelike sound and that the qualities central to creating this are performance, simplicity, innovation, and value.